Leading manufacturer of high-tech pumps
Case Study
Partners since
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Background
From the copper- and brassware factory in Dortmund to the world’s leading manufacturer of high-tech pumps with an international approach to service – this would be the best description for our client and partner since 2012. The company is one of the world’s leading manufacturers of pumps and pump systems for the building technology, water and industrial sectors with headquarters in Dortmund, Germany.
Challenges & Solutions
Operating in a highly competitive market, our client was under pressure to launch new products or campaigns quickly, which meant its materials usually needed to be localized in a very short time. The quality, however, needed to remain high. Among the text typologies we had to deal with, we could mention different user manuals, technical leaflets, service brochures and product catalogs.
A tight deadline meant that our team had far less time than usual to localize the given volume of content than it normally would. Determined to not let this impede delivery, we employed a number of innovative solutions, including leveraging some of our cutting-edge built-in technology tools to support our linguists in completing this project, all the while sustaining high quality benchmarks.
Translation of user manuals of different machineries needs high accuracy as any incorrect translation can cause heavy damage to the investors and ruin the client’s credibility. Thus, the translators need to be highly specialized and focused to handle the technical terms and well aware of the trends to accurately translate new developments and policies.
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Results
We helped our client enter new markets, and establish its brand successfully in these countries, by making sure its communications respected the nuances of each local language and culture.
